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United by Purple

Chief Executive Officer - Steve Rosich
Steve has been Chief Executive Officer of the Club since July 2008, leading the Club through a significant period of strategic change on and off the field since his appointment. Before moving into the CEO’s role, Steve was General Manager of Commercial Operations at Fremantle for four-and-a-half years. Prior to joining Fremantle, Steve held the position of Business Operations Manager with the West Coast Eagles. Prior to that he was an Associate Director in the corporate advisory arm of international charted accounting firm Deloitte Touche Tohmatsu. Steve is a Chartered Accountant and has a Bachelor of Business degree from the University of Western Australia.

General Manager Football Operations - Peter Bell
Peter is a former Fremantle captain and dual premiership player with North Melbourne, past president of AFL Players’ Association, inaugural chairman of the AFL Players’ Trust and Australian Football Hall of Fame inductee. Peter  started his 286-game AFL career for Fremantle in 1995 and completed his secondary education at Aquinas College and has a Bachelor of Laws from Melbourne University. He has carved out a highly successful career as a businessman, radio broadcaster and sports commentator in the decade since he played his last game for Fremantle in 2008.

General Manager Commercial Partners - Scott Gooch
Appointed head of the Club’s Commercial Partners division in 2009, Scott oversees the Sponsorship and Corporate Partners’ departments. Before joining Fremantle, he was the CEO of Perth Glory and prior to that spent several years in the marketing division of the West Coast Eagles as Corporate Sales Manager and Relationship Marketing Manager.

General Manager Human Resources - Nicole Horrocks
Formerly human resources manager at the Western Force, Nicole joined the club as human resources manager in January 2011. In 2016, as part of the club’s strategic focus on people and culture, Nicole was appointed to the club’s senior management team as general manager of human resources. Nicole has been involved as the chair of the Department of Sport and Recreation HR Industry Advisory Group which was developed in conjunction with the WA Sports Federation and has 18 years’ experience in a variety of HR roles in WA and the UK, in investment, health and sport industries. Nicole has a Bachelor of Science in Health Promotion from Curtin University, post graduate qualifications in Training and Development from ECU, is a Certified Professional Member (CAHRI) of the Australian Human Resources Institute and an Associate Fellow Member (AFAIM) of the Australian Institute of Management.  Nicole has responsibility for the club’s strategic and operational human resources.

General Manager Media and Communications - Luke Morfesse
An award winning journalist, Luke joined the Club in 2008 after a 21-year career at The West Australian newspaper. During that time, he was the paper’s senior crime reporter for more than a decade, preceded by a three year stint as chief of The West’s Melbourne and Sydney bureaux. He was also a longtime editor of the paper’s highly popular Inside Cover column. Luke is responsible for communications/media management and public relations.

General Manager Corporate Operations - Graeme Parker
A Chartered Accountant with more than eight years experience in the corporate, assurance and advisory sector, Graeme was appointed Chief Financial Officer effective 1 November 2008, after previously holding the position of Financial Controller. Graeme’s primary responsibility is for finance and administration, information technology, corporate governance, risk management and Total Player Payments compliance.