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United by Purple

Chief Executive Officer - Steve Rosich
Steve has been Chief Executive Officer of the Club since July 2008, leading the Club through a significant period of strategic change on and off the field since his appointment. Before moving into the CEO’s role, Steve was General Manager of Commercial Operations at Fremantle for four-and-a-half years. Prior to joining Fremantle, Steve held the position of Business Operations Manager with the West Coast Eagles. Prior to that he was an Associate Director in the corporate advisory arm of international charted accounting firm Deloitte Touche Tohmatsu. Steve is a Chartered Accountant and has a Bachelor of Business degree from the University of Western Australia.

General Manager Football Operations - Peter Bell
Peter is a former Fremantle captain and dual premiership player with North Melbourne, past president of AFL Players’ Association, inaugural chairman of the AFL Players’ Trust and Australian Football Hall of Fame inductee. Peter  started his 286-game AFL career for Fremantle in 1995 and completed his secondary education at Aquinas College and has a Bachelor of Laws from Melbourne University. He has carved out a highly successful career as a businessman, radio broadcaster and sports commentator in the decade since he played his last game for Fremantle in 2008.

Chief Commercial Officer - Scott Gooch
Appointed head of the Club’s Commercial Partners division in 2009, Scott oversees the Sponsorship and Corporate Partners’ departments. Before joining Fremantle, he was the CEO of Perth Glory and prior to that spent several years in the marketing division of the West Coast Eagles as Corporate Sales Manager and Relationship Marketing Manager.

General Manager Media and Communications - Luke Morfesse
An award winning journalist, Luke joined the Club in 2008 after a 21-year career at The West Australian newspaper. During that time, he was the paper’s senior crime reporter for more than a decade, preceded by a three year stint as chief of The West’s Melbourne and Sydney bureaux. He was also a longtime editor of the paper’s highly popular Inside Cover column. Luke is responsible for communications/media management and public relations.

Chief Operating Officer - Graeme Parker
A Chartered Accountant with more than eight years experience in the corporate, assurance and advisory sector, Graeme was appointed Chief Financial Officer effective 1 November 2008, after previously holding the position of Financial Controller. Graeme’s primary responsibility is for finance and administration, information technology, corporate governance, risk management and Total Player Payments compliance.

Chief Financial Officer - Cameron Tuohy
Cameron was appointed Chief Financial Officer effective 1 April 2017, officially joining the senior management team in December 2018, after previously holding the position of Financial Controller since November 2008. Before Fremantle, he was the Finance Manager at the AFL, and has also spent time at BHP, JP Morgan Chase and Schlumberger in various accounting roles. Cameron is a Certified Practising Accountant and holds a Bachelor of Business degree majoring in Accounting.