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Programmed extends Fremantle Dockers sponsorship

Programmed has committed with the club until 2022. Programmed has signed a new co-major sponsorship agreement for both the men's and women's teams through to the end of the 2022 season.

Programmed, Australia’s leading provider of staffing and maintenance services, has confirmed its long term commitment to the Fremantle Dockers, through the signing of a new co-major sponsorship agreement for both the men’s and women’s teams through to the end of the 2022 season.

The Programmed logo will continue to be prominently displayed on the back of the Fremantle Dockers home guernsey and on the front of the club’s clash guernsey, for both the men’s and women’s teams.

Programmed operates more than 100 branches throughout Australia and New Zealand delivering services to more than 10,000 customers. Their diverse 20,000-plus team takes pride in displaying safety leadership, care and empathy and great customer service.

Programmed managing director Chris Sutherland said:

“We have built a strong partnership over the past 10 years as a co-major sponsor of the men and from the inception of the women’s team and we are pleased to be extending this partnership for the next four years. We are committed to building a team that reflects and supports the communities we operate within. Our partnership with the Fremantle Dockers strongly supports our ability to engage with the community in such initiatives as increasing employment opportunities for Aboriginal and Torres Strait Islanders or engaging more girls to undertake a trade.”

Fremantle Dockers chief executive officer Steve Rosich thanked Programmed for their continued support.

“The Fremantle Dockers will celebrate 25 years in the AFL in 2019 and Programmed have been there supporting the club, every step of the way. Programmed commenced as a corporate partner of the club in 1995 and this new four year agreement will see them enter their 11th season as co-major sponsor. We thank and acknowledge Chris Sutherland and his team at Programmed, for their ongoing commitment to the Fremantle Dockers.”

About Programmed
Programmed is a leading provider of staffing and maintenance services. They operate through a network of more than 100 branches, and directly employ more than 20,000 people across a broad range of industries to provide services for more than 10,000 customers. The Programmed business model is built around an ability to recruit, deploy, manage and maintain a large directly employed workforce of professional, skilled and semi-skilled staff with a wide range of capabilities.

Safety is at the forefront of Programmed’s business operations and they take the right steps each day to ensure employees return home from work in the same state they arrived – injury free. Programmed employees value safety and continually contribute to a goal of Zero Harm. Programmed is committed to providing innovative solutions to their customers that improve business success and their people align themselves to the core values of personal safety leadership, care and empathy, customer service, diversity inclusion and equality.

The views in this article are those of the author and not necessarily those of the AFL or its clubs