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New executive and management team structure at Freo

New executive and management team structure at Freo

The club wishes to inform members and stakeholders that it has undertaken a planned restructure of its executive team and the new executive team will comprise:

Steve Rosich – Chief executive officer
Peter Bell – General manager football
Scott Gooch – Chief commercial officer
Luke Morfesse – General manager marketing and communications
Graeme Parker – Chief operating officer
Cameron Tuohy – Chief financial officer

A broader management team has also been established to work closely with the executive team and will include the following key staff:

Kasey Ball – Digital media and marketing manager
Alana Bandy – Membership and ticketing manager
Kellie Black – Events manager
Joe Brierty – Football operations manager
Glenn Duffield – Commercial partners manager
Adrian Lacquiere – Strategic projects and facilities manager
Adam Northover – Premium and corporate sales manager

The newly created position of human resources manager will also assume a place on the management team once the current recruitment process for this position is finalised.

CEO Steve Rosich said he was looking forward to implementing the management changes.

 “I have been working closely with the board to finalise the new structure which ensures we are best placed to serve our members, supporters and stakeholders for the future,” Rosich said.

 “Scott Gooch will oversee all commercial activity, which consolidates our revenue and supporter operations under one executive and enables us to drive synergies across functions.

 “Cameron Tuohy has been elevated to the executive team and will oversee the finance and administration teams while Graeme Parker assumes the new role of Chief Operating Officer.”

 “The introduction of the broader management team is reflective of the growth of our operations and staff across the club.

 “I’m looking forward to working very closely with this group to deliver what is best for our members and stakeholders in 2019 and beyond.”

The views in this article are those of the author and not necessarily those of the AFL or its clubs