As Ron Burgundy would say…that escalated quickly.

It started with a clever, and very generous, #PurpleHazePledge from Lee Spurr. 

To raise money for seriously ill children and their families, Spurr pledged $200 if Matthew Pavlich would make his Domain Stadium return while on the broadcast for Fox Footy - and kick a goal from the 50 while in his suit and leather shoes.

Then in typical Pavlich style, he upped the ante.

But why stop there? Pavlich continued to rope in his fellow presenters – this time making the call to Anthony Hudson.

Then at the encouragement of Pavlich, David King joined in.

Then the fans got involved, thanks to the generosity of twitter user @jimmy_trader.

We did the math. If Pav, Kingy and Huddo can kick truly, it will be a $1,600 windfall for Starlight!

Want get involved? Get on twitter or instagram to make your own #PurpleHazePledge – and be at Domain Stadium from 4:25pm to see Pav and the gang kick it for the kids.