Chief Executive Officer - Simon Garlick
A former CEO of the Western Bulldogs (2010-2015), Simon was appointed CEO of Fremantle effective November 18, 2019 after serving as CEO of Bastion EBA (2015-2019), a division of Bastion Collective, Australia’s leading independent marketing, communications and commercial agency.
Simon, who played a combined 181 games for Sydney and the Western Bulldogs (1994-2004), also has extensive experience as a director, with previous governance responsibility on the AFL Players’ Association board and as a Western Bulldogs board member.
He has expertise in complex stakeholder management and engagement experience across governing bodies, local, state and federal governments, media and the negotiation of major commercial/sponsorship contracts with multinational corporations.
Educated at St Kevin’s College in Melbourne, Simon has a BA Business Administration from the University of Western Sydney and an MBA from Victoria University.
Executive General Manager Football - Peter Bell
Peter is a former Fremantle captain and dual premiership player with North Melbourne, past president of AFL Players’ Association, inaugural chairman of the AFL Players’ Trust and Australian Football Hall of Fame inductee. Peter started his 286-game AFL career for Fremantle in 1995 and completed his secondary education at Aquinas College and has a Bachelor of Laws from Melbourne University. He has carved out a highly successful career as a businessman, radio broadcaster and sports commentator in the decade since he played his last game for Fremantle in 2008.
General Manager Football Operations - Joseph Brierty
Joe Brierty has 10 years of experience as an AFL football administrator. He joined the Fremantle Football Club in 2010 and in that time, has managed a number of key areas in the Club’s football programs including administration, compliance and risk, integrity and more recently football culture and leadership program. Joe completed his secondary education at Trinity College and has a Bachelor of Science (Health, Safety & Environment) from Curtin University.
Executive General Manager Marketing & Communications - Kasey (Ball) Passmore
Kasey joined Fremantle’s corporate sales division in 2007, following a PR and events role with West Perth in the WAFL. In 2008, she moved into Fremantle’s media production team before being appointed to the role of Communications Manager in 2010. After taking some time off to start and grow her family in 2014 and 2017, Kasey’s role broadened to include brand and marketing. Kasey was added to Fremantle’s executive team in 2020 and is responsible for the Club’s digital growth, content production, media management and brand and marketing campaigns. Kasey has a Bachelor of Arts Degree in media studies from Murdoch University and currently sits on the WAFC’s Women in Football Advisory Committee.
Executive General Manager Finance & Consumer - Cameron Tuohy
Cameron was appointed Executive General Manager Finance & Consumer in November 2020, after previously holding the positions of Chief Financial Officer and Financial Controller at the Club since November 2008. Prior to joining Fremantle, he was the Finance Manager at the AFL, and has also spent time at BHP, Schlumberger and JP Morgan Chase in London in various accounting roles. Cameron is a Certified Practising Accountant and holds a Bachelor of Business degree.