Fremantle’s long-standing relationship with Programmed will reach its 19th year with a partnership agreed for the 2024 season.
The agreement sees Programmed once again featuring on the back of Fremantle’s AFL jumpers, while Programmed’s parent company PERSOL adorns the back of Freo’s AFLW jumpers.
The PERSOL logo first appeared on the back of Fremantle’s AFLW jumpers in round one and has featured on the back of Freo’s home and away AFLW jumpers throughout the 2023 NAB AFLW season.
PERSOL is a leading global HR solutions provider specialising in staffing, recruitment, facility management, maintenance and care services across the Asia Pacific region. With over 100 offices across 13 countries, they combine regional expertise with industry experience and local market understanding.
Fremantle’s CEO Simon Garlick said the Club was incredibly proud of its partnership with Programmed and welcomed the sponsorship with PERSOL.
“A partnership doesn’t work this smoothly for this amount of time without an alignment of values, and the Fremantle Football Club wouldn’t be in the strong position it is today without Programmed’s guidance and support throughout our journey.
"This is reflected in the extension of the partnership to our AFLW team again in 2023, highlighting the strong foundations established nearly two decades ago through our initial partnership with Programmed.
“Programmed and the brands within the PERSOL Group, are proud champions of gender diversity in the workplace, making them a perfect fit as the Fremantle Dockers look ahead to what is an exciting future for the AFLW on the back of the recently announced Collective Bargaining Agreement.”
PERSOLKELLY & Programmed Staffing Head of Marketing Amelia Collins said they were proud to continue their support with the Club.
"Building on Programmed's long and successful partnership, we are proud to support the Fremantle Dockers AFLW team again, aligning this year with our Group brand PERSOL and our 'Work and Smile' vision. Our Vision and Mission is to empower individuals to find fulfilment in their work and provide opportunities and many paths to success, on and off the field," Collins said.