Midfielder Caleb Serong has created history, winning his third consecutive Doig Medal at the Doig Medal Presentation Dinner at Crown Perth on Saturday night.
Following an outstanding individual season, Serong cemented his place in history, becoming only the second Fremantle player to win three consecutive Doig Medals - alongside Club legend Matthew Pavlich.
Serong trailed 2022 Doig Medal winner and fellow co-vice-captain Andrew Brayshaw by six votes at the end of Round 16, heading into the final leaderboard check. However, he edged out his great mate after a strong finish to the season, including a dominant 35-disposal, 13-clearance, 11-inside 50s and nine-tackle performance in the Elimination Final against Gold Coast.
Serong’s Doig Medal hat-trick is the first since Pavlich’s run from 2005 to 2008.
It caps an outstanding individual season that saw the 24-year-old earn his third All Australian selection, his fourth Glendinning-Allan Medal (equal record), plus set Club records for the most inside 50s in a season (134), along with the most clearances (197).
Serong now sits alongside Nat Fyfe and Peter Bell with three Doig Medals, second to six-time champion Pavlich.
Accepting his award, Serong reflected on his third consecutive win.
"(3 in a row) They’re all as incredible and precious as any other," Serong said.
"I won’t sit back and reflect but it’s something I’ll do post-career.
"Something I value is consistency and being able to do it week in week out is something I’m really proud of.
"Thanks Joel Corey (mids coach), he’s the guy who’s taught me so much.
"I wouldn’t be anywhere near the player I am without his support.
"It’s (Freo) a special place to come to work."
Fellow midfielder Brayshaw finished runner-up with 195 votes (18 behind Serong), marking his third consecutive second-place finish following his maiden Doig Medal win in 2022. No other player has finished runner-up in three consecutive Fremantle counts.
Power forward Josh Treacy backed up his breakout 2024 season and fourth-place finish in the Doig by going one better, taking out third with 187 votes. Treacy’s 44 goals - 20 in the first eight rounds of the season - saw him sit inside the top three of the count at every leaderboard check-in.
Luke Jackson secured his second fourth-place finish with 179 votes after a versatile season saw him excel as a ruck, forward and genuine midfielder at times.
Running half-back Jordan Clark’s inaugural All Australian selection was capped off with his first top-five finish, polling 156 votes after finishing sixth on a countback last year.
Key defender Brennan Cox claimed sixth with 152 votes, while pressure forward Michael Frederick’s career-high 30 goals and 56 tackles saw him finish seventh (133 votes), just ahead of fellow forward Sam Switkowski in eighth (125 votes).
Powerful forward Pat Voss and defender Heath Chapman rounded out the top 10, tied on 122 votes apiece - with Voss taking ninth on countback.
Newly crowned AFL Rising Star Murphy Reid was named Fremantle’s most promising young player, claiming the Beacon Award following an outstanding debut season.
Captain Alex Pearce made it back-to-back wins in the Players’ Player Award, as voted by teammates, for his ability to lead and unite the group on and off field.
Alongside Voss’ top-10 finish, the forward was named Best Clubman for contributions off field as much as his performances on it, with his dedication to improvement and giving back to Club charity, the Purple Hands Foundation.
Doig Medal Top 10
Caleb Serong – 213
Andrew Brayshaw – 195
Josh Treacy – 187
Luke Jackson – 179
Jordan Clark – 156
Brennan Cox – 152
Michael Frederick – 133
Sam Switkowski – 125
Pat Voss – 122
Heath Chapman – 122
Doig Medal voting system
Senior coach Justin Longmuir, along with assistant coaches Jaymie Graham, Jade Rawlings and Joel Corey each award players 5, 4, 3, 2, 1 votes after an AFL match – including finals. The maximum a player can poll in one match is 20 votes.
Other awards presented at the 2025 Doig Medal Presentation Dinner
Fremantle FC Life Membership – Dale Alcock, Andrew Brayshaw, Luke Morfesse, Paul Salis
Beacon Award (Best young talent) – Murphy Reid
Players’ Player (Player vote) – Alex Pearce
Best Clubman – Pat Voss
