Fremantle will mark its first match of the season with the launch of a stirring TV commercial to rally fans in support of the club during the 2010 Toyota AFL Premiership Season.

With the line, “What matters is not how big you are, but how tall you stand”, the commercial reflects the players’ unwavering commitment and pride in representing Fremantle.

Freo fans can expect to see the new commercial starting from Sunday on Network 10, Channel 9, WIN TV and Foxtel.

“The new TV perfectly captures the passion and pride of the club,” said David Pitts, general manager of business operations. The feedback from both the players and fans so far has been overwhelmingly positive. Stand tall has stuck a real chord.”