Programmed joined the Fremantle Dockers as a corporate partner in 1995 and will now enter its seventh season as co-major sponsor, with its logo prominently displayed on the back of the Fremantle Dockers home guernsey and the front of the club’s clash guernsey.
Programmed managing director Chris Sutherland confirmed the four year extension as co-major sponsor, alongside Woodside.
“We are delighted to continue our major sponsorship of the Fremantle Dockers by extending our partnership with the club for a further four seasons” Sutherland said.
“Programmed is a strong national brand with more than 10,000 employees and this sponsorship has been a great fit with our business. With the extensive reach of the AFL, we have used this sponsorship to increase levels of customer and staff engagement across the country, and it made sense for us to continue this great partnership with the Fremantle Dockers.”
Fremantle Dockers CEO Steve Rosich said: “We are delighted to be renewing our partnership for a further four year period, which will see Programmed become a 10-year major sponsor of the club at the end of this term.
“This extension illustrates the loyalty of both the club and Programmed and we are very proud that we are continuing our partnership. We thank Chris Sutherland and his team for their ongoing support and commitment to the Fremantle Dockers.”